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Title:
Camouflage
Task: Packaging and Promotion design
Aims: I aim to explore the concepts of traveling, in particular
females
who travel abroad alone.
Concept:
Traveling alone to an unfamiliar country can be viewed to be rather
dangerous.
Travelers could be swindled, be cheated, be deceived, or have prank jokes
played upon. Racism is also another major aspect. I, myself have come
across this and experienced it first handed when I traveled around Europe.
I felt awkward and highly discriminated when I came across people who
were staring and pointing at me in a weird way, which obviously revealed
that they were racist to a certain extent, due to the fact that I was
a different skin colour to them. It automatically divides a boarder line
between us. A while ago I watched a BBC documentary 'My Days As A White
Man', about a black man who went under disguise as a white man.
It highlighted how he was treated before and after the treatment.
I found this documentary very interesting so decided to develop this idea
further. I plan to introduce a travel kit where one can disguise oneself
to blend in with the surrounding people, to give a fake identity on the
surface. But this is only purely a disguise, which can only deceive people
about one's appearance not character. I also
hope to bring my knowledge and experience with Photoshop and Packaging
Design and in process understand the design concepts of a good design
package.
Title:
TV License
Task: Direct Mail
Aims: To attract students to buy a TV license, and prevent the
risks of a
fine.
Concept:
My target
audience is aimed at students who live in student residences. Students
are often attracted to sexual fantasies, therefore I chose this for my
theme. During the course of research and development I came up with several
ideas involving sexual related images to promote my TV License. My final
outcome was a cover with two images of students half naked in bed, covered
up with a duvet cover with their TV. This is my ideas of what it would
be like if students do not buy a TV License, they would have to live their
life under covered and hide.
During development I came up with several slogan examples, my final slogan
was protect yourself and others, have one and be safe this was printed
on the front cover of my direct mail. The idea was to attract students
to open it and read it. The shape of the cover is cut into the shape of
condom packaging to relate to my sexual imaging. Once the envelope is
opened, people will see a sexual image on both the front and back of the
leaflet; this is suppose to make them confused about the subject matter
and move on to read more. After opening it will reveal information about
TV Licensing, the costs and outcomes if it is not paid. The leaflet also
includes a fill in and return form to apply for a license.
Work Experience:
You Three Creative Limited
Summer 1999
Languages:
Cantonese( native), Mandarin (basic),
English (satisfactory)
Computer
Skills: Photoshop, Illustrator, Flash,
Premiere, Dreamweaver,
Microsoft Word, Internet
Phoebe
Pui-Yan Chung
BA (HONS)
Visual Communication Kent Institute of Art & Design
1999 - June 2002
For
sales, commissions and to send comments to the artist.
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