BA HONOURS
PROJECT
The project integrated all disciplines and themes of clothing product
development for initial conception to final realisation. This included
the organisation and management of the project, with prescribed objectives
criteria, problem definition, research and preparation, realisation, evaluation
and recommendations.
All consecutive
stages of clothing product development, and the implementation of theory
and practice, were completed as part of the project. Collaboration was
with Shotgun to ensure commercial viability and validity of the product
and concept.
The project
combined creativity with technical expertise and strategic skills, from
fabric and pattern technologies, design and sourcing, quality assurance,
range planning, merchandising and project management to marketing. Flexibility,
team working, organisation and communication were also essential skills,
in addition to the core technologies of the product development process.
WWW.SHOTGUN.TV
Shotgun is
an established Internet based company retailing, on line,
some of the
most cutting edge, one-off and hard to find fashion brands from America,
Japan and the United Kingdom. Shotgun currently represent 35 brands exclusively
on the Internet, handling retail sales and distribution on-line for the
majority of the brands. With a focus on fashion retail, Shotgun has diversified
in a range of product categories including music, film, and art. Shotgun
creates a unique exclusives and collectables lifestyle point for the new
multi experience generation, setting a benchmark for Internet fashion
and lifestyle sites.
THE SHOTGUN
COLLECTION
In order
to extend Shotgun into a brand in the fashion market, in its own right,
reinforce its brand identity and capitalise on the growth in the market
segment, the project identified it was necessary to develop a range of
own label clothing products to distinguish Shotgun as a brand, opposed
to simply a multi-brand retailer and portal.
The product
line developed for Shotgun is a focused menswear collection, influenced
by old school and vintage sportswear pieces. Added value to the consumer
is gained through key elements of exclusiveness and individuality, reflecting
the brands identity and core values. These are important factors
in the youth market as today's consumers are more individualistic and
independent, searching for products that are more authentic, more real
than the mass-produced products of today.
The Shotgun
clothing line has been produced using authentic and natural fabrics, with
the denim jeans made from Cone Japanese selvedge denim, and the tops in
100% combed cotton jersey. Enhanced by subtle design and styling details
and the use of the Shotgun logo, graphics and specialist denim finishes.
THE HOMEGROWN
SERIES
The focal
point of the collection is a limited edition range of exclusive graphic
T-shirts that form a Shotgun collector's series. The launch of the series
starts with the roots of the brand and the people that are directly involved
with the Shotgun community, helping to communicate and shape the core
values and identity of Shotgun.
Titled The
Homegrown Series the designs have been grown at home, home being
Shotgun. They are the efforts of the staff at Shotgun to express, in a
field they have no experience in, T-Shirt design The project
is intended to give more personality and emotion to T-Shirt design by
letting everyone contribute. Hand produced, the designs are high on human
content.
Each graphic
(supported by a personal profile) has been designed by the individual
as a form of personal expression, portraying their identity and character.
The design direction for the graphics was open, with the individual free
to express themselves in their own way, with the T-shirt acting as a blank
canvas.
The series
of designs will be delivered in a seven piece format based around a simple
brief. The first must contain an S, the second an H,
the third an O and so on, until when, finally displayed, the
word Shotgun appears. The project focused on the launch of the concept
and the first letter in the collectors series the S.
Portraying
the individual's expression through the use of graphics to communicate
the brand embodies an emotional value, which is particularly important.
Shotgun is a web site that encounters no human contact with the consumer.
The graphics help build a personal rapport and strike a chord with the
market segment and help create a personality for the brand.
The aim is
to create a cult brand that will build a dedicated following of both collectors
and fashion consumers and to develop a product that matures in value and
demand as the range and brand evolves.
The collection
including enhanced product detail can also be view in the Look
section at www.shotgun.tv.
MICRO
CURRICULUM VITAE
EDUCATION
1998 - 2002 The London College of Fashion
BA (Hons)
Degree Product Development for the Fashion Industries
1. First
Class Honours
British Fashion
Graduate Marketing Award Nominee 2002
Pak 2000
U.S.A. Packaging Design Award 2000
1997 - 1998
The London College of Fashion
Art and Design
Diploma in Foundation Studies
1990 - 1996
Kingsbrook School
A-Level:
Business Studies (B), Art & Design (B)
EMPLOYMENT
2000 - 2001 Levi Strauss & Co Europe, Middle East and Africa
Junior Product
Manager Levi's RED TAB (Industrial Placement)
1997 - 2000
Shotgun, Clothing (www.shotgun.tv)
Part Time
Store Manager and Assistant Buyer
ADDITIONAL
SKILLS & CERTIFICATES
Computer Skills: Advanced Microsoft Word and Microsoft Excel, Web Site
Design and Construction, Adobe Photoshop, Micro Graphics Designer
Beginners
Certificate in Japanese
Worth Global
Style Network (www.wgsn.com) Monthly Trend Scout
FOR MORE
INFORMATION CONTACT: info@thomasflinn.com
THOMAS
FLINN
London College of Fashion : BA (HONS) Product Development for theFashion
Industries
For
sales, commissions and to send comments to the artist.
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